Website Traffic Is Plentiful
Website traffic continues to grow year after year. In 2021, over 2.14 billion people worldwide will buy goods and services online. Therefore, now more than ever, having a website that generates a lot of traffic does wonders.
Understanding the basics of digital marketing helps drive visitors. Once understood, generating marketing strategies becomes easy. Put your gym in the best position to outrank your competition and increase your gym’s revenue.
5 Ways To Increase Your Traffic & Rankings
Increase Website Traffic With Search Engine Optimization (SEO)
Drive organic traffic to your website using search engine optimization (SEO). Basically, SEO involves building a website using today’s best practices. Building a page is similar to writing a term paper, optimization requires certain elements be present along with well written copy. Every webpage needs to have images, heading tags, links, keywords, and tags. Ranked according to the search engine’s algorithm, these elements determine where your page lands in the Search Engine Result Pages (SERPs).
Keywords or phases should include commonly used search terms people would use to find your business, products, or services. For example, a page about gym software would need a title of “gym software” and a well thought out paragraph of how gym software could help your business.
Pay Per Click Advertising (PPC)
Increase your website traffic with pay per click (PPC) ads. Pay per click ads involve bidding on a specific search term. The highest bidder has their website listed in the sponsored ads at the top of the page. There are several different PPC formats available depending on your campaign objectives. Most search engines allow you to run a PPC campaign.
Social Media Campaigns
Utilizing a social media platform is another great tool to push over organic or paid traffic to your website. This can be done using Facebook, Instagram, Youtube, or any other social media platform. Utilizing social media can quickly increase your brand awareness and spread the word.
Easily create a business landing page in just a few minutes. Send out invitations to your current members, family, and friends. Increasing your followers will drive more traffic to your site. Share new content with them including product releases, schedule changes, or upcoming events.
Drive Website Traffic With Email Marketing
Email marketing can be used as a powerful tool to boost website traffic. By creating powerful email marketing campaigns with engaging content, you will be able to push new visitors to your website each day.
Start A Fitness Blog
Build a fitness blog to drive new visitors to your website. Share valuable content like free exercise routines, nutritional advice, or motivational success stories. Connect with your audience and keep your readers coming back for more. Additionally, adding valuable content will increase your website rankings, further enhancing your SEO. This can be done by adding key phases, search terms, and tags into your blog content.
