Gym Marketing Made Easy
Marketing your gym to the right audience requires a certain set of skills. While not every gym owner starts out with these skills, our member management software has the tools to get you on the right path. We offer several different gym marketing strategies to help achieve your goals. In the next few paragraphs we’ll help you define your target audience, create a campaign, and develop a call to action.
Define Your Targeted Audience
First, you’ll need to define your targeted audience or ideal buyer profile. Who do you plan to offer your fitness services to? Think carefully about what you offer and who could benefit from these services. Typically start with the location. Where does your audience reside? If you offer aerobics to senior citizens, you’ll want to advertise in places where seniors get their information, like local fliers, or a bulletin boards at the senior center. Once you’re able to understand and define your ideal buyer, you’re ready to start building your marketing campaigns.
Create Your Gym Marketing Content
Next, you’ll create the marketing content for your gym. Start with a brand guideline if you don’t have one already in place. A brand guideline provides consistency across marketing campaigns. Long term marketing success depends on consistency in your branding and messaging. Be sure to use the same logo, fonts, themes, etc. so that your audience can recall your brand after viewing it multiple times.
To start, focus more on the quality of your content rather than quantity. Use engaging content (Videos, Images,) that represents your ideal buyer and current gym members. If you can find a way to make your gym’s campaign fun by incorporating fitness challenges or contests it will go a long way in making your campaign a success.
Remember to keep your ideal buyer profile in mind when creating any content. You want the content to be relatable for your audience. The last thing you want to do is to use stock images or videos that don’t accurately represent your unique brand or gym’s mission. Try to keep your messaging short and to the point and make sure that you use visuals that catch your reader’s attention. As they say, an image speaks louder than words so no need to clutter your artwork or campaign with too much text.
Add a Powerful Call to Action
Finally, you’ll create an appealing CTA or Call to Action. This call to action is designed to direct the reader to take a specific course of action. Hopefully they visit your website, or start a free trial at your gym. Perhaps they download a fitness article, or better yet, they call your gym.
Make sure your call to action is large, clear, and uses actionable language. If you’re using a registration page try to keep the sign-up process short and simple, so you don’t lose any leads in the client acquisition process. At the top of the page should be a phrase such as…Sign Up Today! This is your call to action.
