Social Media has become a powerful tool to reach people and attract them to businesses. For local, independently owned gyms, the competition can be tough to attract new members and retain existing members. However, social media can do the footwork for you.
Social media is a simple way to increase the customer’s engagement towards your brand and of your services. You can not only keep your customers’ loyalty and engagements, but there is a ton of opportunity to find new clients on social media.
Here are some effective and tested ways to attract and retain gym members using social media:
Post Every Day
It is really important to post eye-catching and informative content on your social media accounts because it increases the chance to convert the audience into customers and increase revenue. If you post every day, you are more likely to reach more prospects. Posting engaging content is important to keep their attention and lure them to find out more!
RhinoTip: If you are using RhinoFit Membership Management Software, you can push scheduled, automated Facebook posts of your Workout Of the Day. You don’t have to use these for only specific workouts, you can include any fitness tips in the descriptions or other information you want to share with your members.
Post Creative and Interesting Content
Paid ads and posting pictures of your members exercising and completing their goals will motivate viewers to join the gym and strive to reach their own goals. Social media is the new word of mouth marketing, so the more sharing and post engagements you obtain, the more contacts you reach. Create amazing content see other people’s reactions and try to make conversions out of it. Tagging and cross-promoting is always a plus for spreading awareness!
RhinoTip: Your members can share pictures with The Wall and you can access the pictures and post them to Facebook.
Give Offers and Incentives
Social media is a great way to present specials and offers to your members or even prospective members. You can offer creative giveaways to get more people interacting with your social media pages. A game or a contest gets people’s attention and learn more about your gym. Discounts and
RhinoTip: In RhinoFit, you can create Promo Codes to give percentage or dollars off of memberships and even control the number of uses. The promo code can be posted on social media to give people motivation to join your gym.
Google My Business
Google My Business is an amazing thing introduced by Google to promote your business locally and compare your business with your competition. Google my Business allows you to target and attract people based on the topics they research and their location. It will be easy for people to find your gym address and even lead them directly to your facility! The best part about Google My Business, it is free to register on and get potential engagements.
Get Good Reviews
In the past few years, customer reviews have grown to be a major factor in a customer choosing where to spend their money! If your services and facility is awesome, your reviews will reflect it. Invite your customers to provide excellent reviews on Google, your business Facebook page, Yelp, and any other review sites. Make sure to register as the owner so you can control the features, information, and branding of the review profile. For Google reviews, it is important to keep your address, phone number, and hours up to date. It reflects negatively on the business if the information is not accurate. The more reviews, the more impact it will have on SEO and overall promotion for your gym, so you may want to offer members a low-cost incentive to provide feedback! Allowing people to share feedback and leave a scope of improvement is a great tool.
