Here are some tips to get your piece of the Mother’s Day pie:
What Mother doesn’t Love Gift Cards?
Offer your members gift cards for last-minute, but meaningful gifts for their loved ones. Your gym membership management software should have the ability to sell gift cards as products or punch card memberships.
Incentive-based gift cards are becoming increasingly popular. Offering a Free Gift with the purchase of a gift card provides extra incentive for the buyer to take advantage.
Post eye-catching signage around your facility to ensure the members know about the offers.
Creative, MomCentric Offers
Be creative when choosing your gift card offers. Whether it is $30 for a 30-minute appointment or 50% off for one Month Membership, promote these offers as “For Moms Only”. These savings will make the Moms feel special and rewarded all they do!
Gear offers towards New Members – Gift cards and offers are a great way to increase exposure and gain new members. Decide what offers will grab the attention of prospect members and set you apart from the competition by spotlighting your business’s unique features.
Create a Special Day for the Family!
Moms love making special memories focused on being with family. Create a class or event to attract Mother’s Day goers. Providing cost-effective, special treatment for the mothers on Mother’s Day will increase gym retention.
Simple gestures such as fresh flowers or a free water bottle will create an extraordinary impact on your hard-working Mommy customers.
Promote offers on Facebook, Twitter, and Instagram to spark some excitement among your members and their family members.
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