New Years is the busiest time of the year for people to get new memberships, so why not cash in on this, right? Tons of people are either switching gyms or considering joining a gym to make a change to a healthy lifestyle. Here are some tips to get your gym prepped for the rush of New Year’s.
Sell Membership Deals
The easiest way to get new members in the door is to sell exclusive New Year’s memberships. Any kind of low-cost/low commitment membership will likely be the easiest way to get people interested. Whether you own a traditional gym, a CrossFit, yoga or martial arts studio this can attract new prospects. People are more likely to trust your gym as well with a low-commitment membership.
Upgrade Your Equipment & Technology
The best way to make your gym more attractive is to upgrade your equipment. This is what people see when they tour your gym. They want to see what tools will be available to them daily if they choose to commit to your gym for the new year. Another big feature is the technology you’re running your gym with. A member management software will handle member check-ins, retention, scheduling, etc. RhinoFit is one of the many software options for gyms to assist in member management. A member management software is a great solution for gym owners to simplify operations.
Setup New Classes
The best way to get people interested is by offering cutting-edge classes for prospective members but this will also benefit your existing members as well. With many boutique-style gyms popping up, offering unique classes to your members is one big benefit. You could offer discounted or free classes for an extended period and then upsell class passes once they reach a certain point. Fitness classes are a great way to get people together because people love working out with friends as well.
Hopefully, with these tips, your gym is ready for the hustle and bustle that comes with New Year’s!
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