Happy New Year!
As this year begins, resolution makers will be hitting your facility ready to adhere to the commitment they made to themselves. As we know, 85% of them will break their resolution by February and be gone from your facilities books. As a Health and Wellness business, your resolution should be to keep your retention high and sustainable. Here are a few ways to do so in 2018:
- DIVERSIFY. Offer more, whether it be a rewards program or simply extended hours via a 24/7 access system.
- PACKAGING. Package more into a single membership transaction. A membership is just the beginning. Total health is more than just showing up to the gym. The member should be offered nutritional products, personal training, and class-based instruction, thus, contributing more revenue and a higher profitability per member in your gym.
- BUILD RELATIONSHIPS. Relationships built with your clients will lead to retention. It is a lot easier to keep the clients you have as opposed to getting some off the street. Sending a birthday email or simply congratulating them on achieving a benchmark goal can go a long way in relationship building.
All of these examples can be achieved through RhinoFit in a streamlined and cost-effective manner. If you are interested in seeing what else RhinoFit could accomplish for your facility this year, please schedule a demo and see how RhinoFit can make your business and members’ resolutions a success!
Patrick Mazzocco, MS, CF-LV1
