How Can Social Media Help My Business Grow?
Social media usage is one of the most popular online activities. In fact, in 2020 alone over 3.6 billion people were using social media worldwide with over 4.41 billion expected by 2025.
Utilizing a media platform can quickly increase brand awareness and get your message out to the masses. In just a few minutes, you can easily create a business landing page. Additionally, send out invitations to your current members, family, and friends. This will help to get you more followers. Now you can share any content with them including new product releases, schedule changes, or upcoming events.
Define your Campaign Objectives
There are several types of social media campaigns available depending on your objectives. Create brand awareness, drive new website traffic, or generate new leads for your gym.
Most social media platforms such as LinkedIn, Facebook, and Instagram provide an ad manager tool. Use it to help create your content, choose your audience, and select your campaign run dates. Depending on the scope of your campaign and where you offer services, you will want to make sure to choose an audience type suitable for your offering.
Most media platforms allow you to target by geographic area (county or range), common interests, and other demographic attributes. For example, if you’re looking to create a local fitness campaign for seniors, you will want to make sure that you select the appropriate age range and area for that campaign.
Once you have defined your target audience, you will be able to select you campaign type.
Types Of Social Media Campaigns
- Organic post
- Video Views
- Lead Generation
- Brand awareness
- Website Visits
- Lead conversion
Measuring the Success of your Campaigns
There are several ways to measure the success of your media campaign depending on your campaign objectives. With most social media platforms, you can measure the effectiveness of your campaign by the amount of people reached, impressions, post engagement, page likes, messages, or website clicks.
Join a Social Media Group
Another great way to grow your brand is to join a social group. This could be a local community page, fitness industry, or other group chat. By joining these local or national groups, you will be able get your brand noticed by sharing industry expertise, tips, or other valuable content for potential viewers.
5 Social Media Ideas for your Gym
- Create a fun fitness challenge
- Share a client success story of a member reaching their personal goals
- Post your gym’s daily workouts and competition pictures
- Offer a free 2 week pass for new members that join
- Share nutritional advice and supplement recommendations
